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Newtoncal

26 Jul 2024 - 12:08 am

Рекламное агентство - это компания, которая занимается созданием и реализацией рекламных кампаний для различных клиентов. Рекламное агентство может предлагать следующие услуги:

1. Разработка рекламной стратегии: анализ аудиитории, определение целей и задач рекламной кампании, выбор каналов рекламы и бюджетирование.
2. Создание рекламного контента: разработка рекламных материалов, таких как видеоролики, баннеры, печатные объявления, тексты для социальных сетей и т.д.
3. Медиапланирование: выбор оптимальных каналов для размещения рекламы, закупка рекламного пространства, мониторинг эффективности кампании.
4. Социальные сети: создание и управление рекламными кампаниями в социальных сетях, таких как Facebook, Instagram, Twitter и т.д.
5. Оцифровка: преобразование традиционных рекламных форматов в цифровые, такие как email-рассылка, мобильная реклама и т.д.
6. Анализ и отчетность: отслеживание эффективности рекламной кампании, анализ результатов, предоставление отчетов клиенту.

Рекламные агентства могут специализироваться на различных областях, таких как:

1. Digital-агентство:?ализируется на цифровой рекламе, включая поиск, социальные сети, email-рассылку и т.д.
2. Full-service-агентство: предлагает полный спектр услуг, включая разработку рекламной стратегии, создание контента и медиапланирование.
3. Брендинговое агентство: специализируется на разработке бренда, включая создание логотипа, упаковки и т.д.
4. Event-агентство: организует и продвигает мероприятия, такие как конференции, семинары, выставки и т.д.
5. PR-агентство: занимается по связям с общественностью, включая общение с СМИ, кризис-менеджмент и т.д.

Также рекламные агентства могут иметь различные бизнес-модели, такие как:

1. Фиксированная плата: агентство получает фиксированную плату за свои услуги.
2. Комиссионная плата: агентство получает комиссию от рекламного бюджета клиента.
3. Результативная плата: агентство получает плату только в случае достижения определенных результатов, таких как увеличениеconversion rate или дохода.

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25 Jul 2024 - 05:46 pm

Apple is offering rare iPhone discounts in China
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Apple is offering temporary discounts on its iPhones and other products in China, in an extremely rare move for Apple that comes as competition within Asia’s smartphone market grows more intense.

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As part of a sale pegged to the Lunar New Year event, Apple’s official Chinese website is listing discounts of up to 500 RMB ($70) on the latest iPhone lineup. Other flagship Apple products, including the Mac and iPad, are also going to be discounted up to 800 RMB ($112) and 400 RMB ($56), respectively, as part of the promotion, which runs from January 18 through January 21.

Although third-party sellers at times discount Apple products, Apple itself very rarely offers deals or sales, part of its effort to maintain a premium brand image – something that has been particularly important as Apple seeks to attract high-end buyers in China.

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The move to slash prices on the iPhone comes just over five months after Chinese tech giant Huawei released its latest smartphone, the Mate 60 Pro. The Huawei smartphone has been eagerly embraced by Chinese consumers – so much that its use of an advanced chip has come under scrutiny from US officials.

Around the same time that Huawei’s marquis smartphone was released, the Wall Street Journal reported that China had banned the use of iPhones by central government officials, citing unnamed people familiar with the matter. A Chinese government spokesperson, however, later denied that China had issued any laws or rules to ban the use of iPhones.

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25 Jul 2024 - 04:50 pm

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25 Jul 2024 - 03:33 pm

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